💰 How to Price Your Home Right in Today’s Market

Setting the right price for your home is one of the most important decisions you’ll make when selling. In today’s dynamic real estate market—especially here on the South Shore—accurate pricing can mean the difference between a quick sale and a listing that lingers. Whether you’re selling a coastal cottage in Scituate or a classic Colonial in Cohasset, here’s how to price your home strategically and confidently.

📊 Understand the Local Market

Real estate is hyper-local. National trends are helpful, but what really matters is what’s happening in your neighborhood. Look at:

• Recent comparable sales (also known as “comps”)
• Current inventory—how many homes are for sale nearby?
• Average days on market
• Buyer demand in your area

A local real estate professional can provide a Comparative Market Analysis (CMA) to help you understand how your home stacks up.

🏡 Evaluate Your Home’s Unique Features

Every home has its own story. Consider:

• Location: Proximity to beaches, schools, shopping, and transportation
• Condition: Updated kitchens, new roofs, energy-efficient systems
• Size and layout: Square footage, number of bedrooms and bathrooms
• Lot size and outdoor space
• Special features: Finished basements, home offices, water views

These factors can add or subtract value compared to similar homes nearby.

💡 Avoid Overpricing

It’s tempting to aim high, especially in a seller’s market. But overpricing can backfire:

• Your home may sit on the market longer
• You may need to reduce the price later, which can signal desperation
• Fewer buyers will see your listing if it’s priced outside their search range

Homes that linger on the market tend to sell for significantly less—often 5–12% below asking price after just a couple of months.

🧠 Use Pricing Psychology

Strategic pricing isn’t just about numbers—it’s about perception. For example:

• Charm pricing: $499,000 feels more attractive than $500,000
• Search filter strategy: Price just below common search thresholds
• Anchoring: The initial price sets buyer expectations

These subtle tactics can help your home stand out and attract more attention online.

🧠 Work With a Local Expert

A knowledgeable real estate agent brings more than just market data—they bring insight, negotiation skills, and marketing expertise. They’ll help you:

• Set a competitive price
• Position your home effectively
• Adjust your strategy based on feedback and market shifts

If you’re selling on the South Shore, working with someone who knows the nuances of towns like Cohasset, Scituate, and Marshfield is key.

📞 Ready to Sell Smart?

Pricing your home right is the first step toward a successful sale. If you’re thinking about selling, let’s talk about your goals and how to position your property for maximum impact.

📧 Email: penny.locke@nemoves.com
📱 Mobile: (617) 842-9679
🌐 Website: Penny Locke – Coldwell Banker Realty

Let’s make your next move a confident one—right here on the South Shore.